Wisconsin Restaurant Initiative – Your Recipe for Success

Restaurant owners start with a dream of turning their passion into their profession. However, there are many aspects of running a profitable restaurant — made even more challenging by the pandemic. Stretched thin by multiple demands, owners do not always have the resources available to operate at peak profitability. We are here to help with free, expert consulting.

Areas of assistance


Let us help you start your restaurant.  Avoid costly startup mistakes and get your business started the right way from day one.


Need help streamlining your business? We can help with strategies to improve your day to day operations.


Growing your brand is important.  The WRI can help you with both traditional and digital marketing strategies.

Financial Management

Get help to completely understand your financials. Help to manage important areas like Cost of Goods Sold and Labor Cost as well as setting and developing a budget.


Do you have a successful restaurant and you are looking to expand?  The WRI can help with different growth strategies, from adding a second location to franchising.


Let us help you gain access to capital to help run or improve your restaurant. We can help you with business models, projections, loan options and more.


Looking to sell your restaurant?  Let us help you get your business in order to maximize its market value. 

Lead Consultant

Jesus Nañez

Jesus Nanez Headshot V1 051022

Jesus has a wide range of specialties, including business development, sales and marketing, branding, strategy, licensing, permits, restaurant management, social media management, Google Ads, Facebook Ads, website development, employee retention and hiring. He is a very laid-back person who likes to get a goal accomplished. He likes to find the root of the problem and get to work on fixing it. He’s a long-term relationship builder who loves getting to know his clients and providing a solution that works for the business as well as the person.

Contact Lead Consultant Jesus Nañez to find Your Recipe for Success.

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More ‘prep’: Popular practical offerings

First Steps

We offer a free interactive online course, as well as in-person options across the state to answer those crucial first questions. Connect with one of our consultants, or take your First Steps on your own time.
Take Your First Steps

Entrepreneurial Training Program

ETP provides the tools you need for business idea testing and business model improvement through an 8-10 week intensive course. Clients test ideas to appeal to customers and learn how to use time and money more efficiently.
Explore ETP