What prompted a trial lawyer to spin off her own practice? “I wanted to put my own stamp on how I presented the brand.” A solo office, inviting and calming for people experiencing a divorce or a work injury.

A business-savvy competitor brings an American Ninja Warrior kind of experience to the Green Bay area — made possible in part by the fact that his parents also were undertaking a new business of their own.

Deidre and Craig Knapp discovered their business opportunity at a family gathering: an indoor arena posing as a cityscape full of obstacles for children’s parties, corporate outings and multiple-generation family fun.

Steve Puffpaff, an engineer and Mustang enthusiast, proudly moves his aftermarket-performance-parts business to his home state of Wisconsin.

Nancy Helms loved the vintage aesthetic of the former feed mill in downtown Chetek so much that she decided to fill it with a new business, and it’s taking off rapidly.

“We were so focused on getting the business started up swiftly that we did not take the time to stop and think strategically about our business model. In asking the right questions, Karen helped us recognize the need to step back.”

Anna Griffin, a former corporate executive in manufacturing, merged personal and professional interests in her encore career when she found a longstanding bakery in need of a renaissance.